I helped companies construct go-to-market plan for APEC. While I certainly found my tech and business background important in helping businesses launch in Asia, my most appreciated expertise to date has been my understanding of the culture and the consumers' decision-making model. Whether it's the grey areas in content and communications, the complex legal and logistics processes, or the taboos that nobody talks about in the market, I have been able to steer my clients away from risks and towards a strong footing in this market.
Expert consultant with the following networks as well as with brands directly:
- GLG
- Capvision
- AlphaInsights
- Dialectica